The world’s most popular audio streaming subscription service announced that it has entered into a definitive agreement to acquire Parcast, a premier storytelling-driven podcast studio. This dynamic partnership confirms the importance Spotify believes Podcasts hold in the world of audio!
Parcast will bring to Spotify its curated library of highly produced shows and its engaged, loyal audiences. With expertise in mystery, crime, science fiction, and history, Parcast has shown it has depth in subject matter and the ability to develop audiences across its robust network. Additionally, Parcast has more than 20 new shows slated to launch later this year.
“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer.”
“Alongside Spotify, our ability to scale, grow and amplify the unique and tailored brand of content we create is full of fantastic possibilities.”- Max Cutler, Founder and President of Parcast

 

Spotify transformed music listening forever when it launched in 2008.

Their mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators.

Discover, manage, and share over 40 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.

Today, they are the world’s largest music streaming subscription service with a community of 207 million users, including 96 million Spotify Premium subscribers, across 79 markets.

 

This partnership is sure to be an exciting one!

(quotes courtesy of Spotify.Investors)