Podcast Marketing Tips

Sari Says

“Don’t wait for things to happen…Follow these simple steps to get the most out of your podcast.”

Social Media

  • Consistently post episodes as they are released (at least one per month) with enticing descriptions and appropriate links to access the podcast.
  • Consistently repost older episodes (at least TWICE per month) with appropriate links to access the podcast.
  • Use general to specific hashtags to increase visibility i.e. #jobseekers #interviewing #Workforce180 #180Podcast
  • Search for relevant forums and groups where your topics are popular to join and actively participate in.

SARI SAYS: Follow, interact with, and share posts from others. Support them and they will support you.

Website

  • Embed (we give you the code) an easy to locate player into your website, so all episodes can be easily streamed and/or downloaded.
  • Include links to subscribe to your show on both Apple and Google podcasts.
  • Provide a clear list of all the ways listeners can stream the podcast because each listener may have a preferred way.

SARI SAYS: Make your podcast prominent on your home page. Don’t make it so hard to find!

Employers

  • Every relevant employer your organization engages with should know about and be educated on, how to access the podcast.

SARI SAYS: Provide them with wording they can share from their platforms to promote your podcast (don’t just ask them to do it)

Employees

  • Make sure every employee at your organization has subscribed to the show via their smartphone so they can stay informed.
  • Encourage employees to share the podcast posts from company pages on their personal pages since they usually have big networks.
  • Every employee should be educated on the podcast and how it aids and enhances your business objectives.

SARI SAYS: Ask employees to leave positive reviews for the podcast on the various directories in which it is listed.

Repurposing Content

  • Turn your podcast content into videos, flyers, graphics, blogs or social posts so it gets as much exposure as possible.
  • Post behind the scenes, sneak peek photos and videos that your viewers and listeners will enjoy.
  • Audiograms: post short clips of your podcast audio as a teaser to the full episode, to stimulate interest.

SARI SAYS: Pull quotes from episodes to promote your content, as this will give your audience a preview of what they can expect.

Job Seekers

  • Make sure every job seeker is told about the podcast and instructed on the ways they can listen to it. They will like that it’s free!
  • No matter what they come in for or contact your organization about, they should be introduced to the podcast.

SARI SAYS: Anytime you share information with jobseekers, mention the FREE podcast. Direct them to a specific episode they would enjoy!

Podcast Guests

  • Provide your guests with standard wording they can easily share on their platforms to promote the episode they appear on.

SARI SAYS: Make sure they have subscribed to your podcast so they can instruct their community, employers, friends, etc to do so as well.

Episode Content

  • Your episode content should take an aspect of your business and dive way deeper into it. Example: Promote youth programming by bringing on a young person who has gone through your program to discuss their experience, thoughts, and successes.
  • Having recorded conversation allows you to connect more deeply and discuss more thoroughly without a limit on word count. Move past marketing, into exploring.
  • Bring guests on your show to tell success stories! This is what listeners care about, and are inspired by.
  • Build a relationship with your listeners through open and candid conversations. Podcasting builds relationships in ways that brochures simply can not.
  • When building your podcast content, always keep in mind exactly WHO and WHAT your podcast is for.

SARI SAYS: Make sure your podcasts are conversational and not overly scripted. It’s better for the audience to think they’re listening in on a conversation rather than something pre-written and rehearsed.