Google’s investment in Podcasts is MAJOR!
Not only did Google just release their own homegrown android app, but they are integrating podcasts as results of search engine queries. This is HUGE for the way we as a society will interact with podcasts moving forward.
Podcasts are no longer that cool thing your millennial next-door neighbor can’t stop talking about. They are a viable information source. They are becoming synonymous with the brands they represent.
Think about it. From a marketing standpoint, a podcast is an opportunistic dream. You get to talk about YOUR business for 20-30 mins! What’s even more significant, is that Google is making a concerted effort to drive listeners to podcasts. By adding them to search engine results, Google is saying “you will find the information you seek in a podcast.”
It doesn’t stop there. With technology constantly enhancing and improving, podcasts are projected to take some incredible strides. One particularly relevant projection is the ability to scrub forward and timestamp audio content.
In the future, Google will be able to “listen” to every podcast that is published. It will convert all spoken content into searchable text. This means not just the title or the show descriptions, but the entire episode worth of spoken content will be searchable the way it works now for text in articles. Podcast SEO will get a whole lot more effective!
We already have this tech for videos, where you can “scrub” forward by hovering the cursor over a different area of the video and be shown a preview picture of the content that matches that timestamp. In the future, it is the hope that Google will be able to provide the same sort of scrubbing feature for audio-only content.
The bottom line here is that podcasts aren’t going anywhere except up! People used to ask “does your business have a website?” Pretty soon they’ll be asking if you have a podcast.
To find out more about how you can start your own podcast today contact [email protected]
