“Businesses were rushing to go online, building websites like crazy…people now talk about podcasting the same way. It’s the hot thing in audio.” – Forbes
Remember that time when websites were novelties? They were that big new shiny marketing resource that every organization HAD to get. Today we EXPECT every business to have a website, even a Facebook page or a LinkedIn company page. What if we told you that a Podcast is being added to that list?
Podcasts are becoming the go-to marketing technique for businesses of all shapes and sizes.
Facts to consider:
- Businesses of all kinds are incorporating podcasting into their marketing strategies.
- The opportunities for advertising are becoming a huge draw for major brands. Some examples are Delta, Progressive, Gillette, Burger King, and Budweiser.
- Marketers are growing increasingly familiar with the medium
- Smart speakers like Amazon Echo and Google Home have helped expand the podcast audience, making audio more valuable.
- With Google, Pandora, and Spotify now making concerted efforts to invest in the market, a lot of the barriers to entry from a listener perspective will be removed.
Facts explained:
We want to make sure to describe just how valuable these facts are. Podcasts are beginning to become synonymous with business marketing. Where there’s a business there is a search for their podcast. The more podcast listeners that continue to join the community, the more expectations are set for companies to be participating.
Smart speakers are a HUGE plus for the podcast industry. Ever since Siri, and Alexa, our society has fallen in love with voice command task-doers. Need the lights turned on? Ask Alexa. Need to know what time the bakery closes? Ask Siri. Well now, you want to listen to your favorite podcast? Ask either one of them! Google Home, Amazon Echo, you name it and the smart speaker is compatible with podcast players. People don’t even have to type a search in themselves, they can just voice command and up comes your show!
Google just released their new Podcast app for Android phones to compete with the Apple Podcast App. Podcasts don’t discriminate against tech hubs. Click HERE to learn how Google’s new Podcast app Could Turbocharge the Industry!
Moreover, Pandora and Spotify have joined in and started streaming podcasts from their directories. Now, pretty much anywhere you listen to any audio, podcasts are an option as well!
The experts predict that in just 5 years podcasting will be a multi-billion dollar marketplace and the preferred way for people to digest content!
So, what are you waiting for? Start your podcast today! Contact us at [email protected] to learn how.
