When it comes to podcast content there are endless possibilities. However, when crafting your content calendar, keeping your goals, audience, and messaging in mind will help guide your choices. Each of these factors determines not only what you want to say, but when you want to say it and how you want to promote it.
Content creation is one of the most important parts of any podcast production. The key is to make sure you are creating, recording, and repurposing that content most effectively.
The three main different types of podcast content; Evergreen, Seasonal, and Topical.
Evergreen content is defined as content that is always relevant. This means that no matter when it is shared or discussed, the information is always pertinent.
The benefit of creating evergreen content is that it can be reposted and reshared to your heart’s desire. These topics are always relevant, always being discussed, and always important.
Examples of evergreen content include: “How to Write an Effective Resume,” “Top 5 Job Interview Tips,” or “The Jobseeker’s Journey.”
Seasonal content is defined as content that is pertinent at specific times of the year. These topics coincide with certain events, cycles, or fluctuations.
Producing seasonal content can be great for retaining followers. It gives followers a sense of comfort, as they can easily relate to the content, or come to expect it at certain times of on certain occasions.
Examples of seasonal content include: “9 Career-Boosting Strategies for the New Year,” “How to Beat the Winter Working Blues,” or “Summer Jobs for college students.”
Topical content is defined as timely, relevant content that relates to something current. These topics relate to something happening right now, something already buzzing and being talked about.
Topical content is great for instant exposure. When topics are hot, contributing to those stories becomes valuable for every narrative. Fitting your content into those molds will help drive traffic, and interest to your product.
Examples of Topical Content include: “How the Government Shutdown is Affecting the Jobs Market,” “Amazon Headquarters and Employment Increase,” or “What we can learn from the Friday Jobs Report.”
There are benefits to each type of content category, but the most well-rounded podcasts will include example sof each. Knowing how to market each type of category is key to the success of that content. A big part of knowing what type of material will be best for your audience is getting to know the likes, dislikes, and interest trends of your audience. Simple analytic dissection will tell you which kinds of topics seem to be the most popular for your listeners. In the end, no matter what type of content you produce, podcasting allows you to repurpose that content, share it, stream it, and talk about it in so many different ways. That is why podcasting is the most useful marketing tool for any business!
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